Omotesando Hills commemorates its 20th anniversary with the launch of Inception (1976), a flagship exhibition project curated in collaboration with Hiroshi Fujiwara. The installation invites the public to journey back fifty years to 1976, a pivotal moment that witnessed the global birth of U.K. punk and the peak influence of the Aoyama Kyodo Apartments as a creative hub in Tokyo.

As a core pillar of the 20th-anniversary festivities, the project explores the foundational cultural energy that continues to define the Omotesando district today. Hiroshi Fujiwara, whose career and aesthetic have long been influenced by the subversive spirit of the 1970s, brings his unique perspective to this archival exploration. Through large-scale visual displays and curated historical materials along the building’s iconic grand staircase, the exhibition bridges the gap between 1920s architecture, 1970s counterculture, and the modern Tadao Ando-designed landmark.

By transforming the architectural slope of the building into a temporal gallery, Omotesando Hills offers a rare opportunity to engage with the layered history of the site. This anniversary initiative reflects the brand’s commitment to its role as a vessel for heritage and future-facing innovation. The exhibition is open to the public from April 29, 2026, through May 24, 2026, serving as a definitive cultural destination for those exploring the roots of Japanese urban sophistication.