V.A. Hosts Pop-Up for Lovot x Fragment Collaboration

From May 31 to June 8, Omotesando concept store V.A. presents a limited-time pop-up showcasing the triple collaboration between LOVOT, FRAGMENT, and V.A., featuring exclusive apparel, hands-on experiences, and themed sweets.

V.A., the concept store in Omotesando operated by JUN Co., Ltd., will host a limited-time pop-up through June 8, 2025, spotlighting a new triple collaboration with LOVOT and FRAGMENT. The event will unveil a range of collaborative items including T-shirts (¥7,700), hoodies (¥17,600), and caps (¥6,600), all developed with V.A.’s signature aesthetic and available in multiple colorways and sizes. The collection also includes “FRGMT FEATHER KNIT” outfits for LOVOT robots (¥13,970), available in five pastel shades with soft feather-like yarn and embroidered branding. Visitors will have the chance to interact with LOVOT in-store and explore the collaboration in an immersive setting. V.A.T BAKERY will offer special LOVOT-themed sablé cookies during the pop-up period. Additionally, a limited capsule gashapon featuring six designs (¥400 per play) will be available exclusively in-store, alongside the LOVOT 2.0 and 3.0 robots, priced from ¥449,900 and ¥577,500 respectively.
Images: V.A.