Tiffany & Co. is set to open Japan’s very first Blue Box Café in early August, marking a new chapter for the storied jewelry house as it expands its experiential offerings in Asia. Located within the brand’s new Ginza flagship—slated to open July 11—the café will be led by award-winning chef Natsuko Shoji of Tokyo’s acclaimed restaurant été.

Modeled after Tiffany’s landmark New York café, the Blue Box Café by Natsuko Shoji will offer a one-of-a-kind culinary experience that merges New York’s food culture with premium Japanese ingredients and aesthetics. Known for her bold creativity and collaborations with top artists and designers, Shoji has earned accolades including Asia’s Best Pastry Chef in 2020 and Asia’s Best Female Chef in 2022.

The collaboration reflects a shared ethos between Tiffany and Shoji: elegance, craftsmanship, and innovation. With the launch of the new café, Tiffany not only honors its heritage but also celebrates its future in Japan—a market it has served for more than half a century.

Reservations and further details will be announced on Tiffany’s official Japanese website.