
Global K-pop powerhouse Seventeen has teamed up with visionary designer Yoon for a limited-edition jewelry drop, available now on Joopiter—the digital platform founded by Pharrell Williams. The collaboration commemorates the group’s fifth studio album Happy Burstday and their new single “Bad Influence,” which was produced by Pharrell himself.
The drop features two exclusive necklaces. The first, the Team SVT Colors Beads Necklace, is a one-of-a-kind piece crafted with resin pearls and glass crystal, and finished with sterling silver. It honors Seventeen’s 13 members and their fan community, known as CARAT, with bead colors referencing the group’s official palette of rose quartz and serenity.
The second, the Team SVT Charm Necklace, is limited to 150 pieces and incorporates symbolic charms: a speaker for the hip-hop unit, a microphone for the vocal unit, and the Roman numeral XVII for the performance team. Both designs reflect Seventeen’s unique three-unit structure and DIY creative approach.
Notably, all net proceeds from the collection will be donated to UNESCO, underscoring the group’s growing commitment to social impact. In 2024, Seventeen made history as the first K-pop act to perform at both Glastonbury and Lollapalooza Berlin, and were named UNESCO’s first-ever Goodwill Ambassadors for Youth.
Yoon—known for her trailblazing work with Ambush, Dior Men, and Nike—brings her bold yet refined sensibility to the collaboration. Her past collaborators range from Lady Gaga and Beyoncé to G-Dragon and LeBron James, making this partnership with Seventeen a natural extension of her global influence.
The collection is now available exclusively on joopiter.com.
Images: Ambush