Nike will reopen its Harajuku flagship on September 11, 2025, relocating and expanding the store to provide a more comprehensive experience for athletes of all ages. For 16 years, Nike Harajuku has served as a hub for performance innovation and style, and the renewed space aims to further embody that spirit.

The new Nike Harajuku offers an extensive range of Nike and Jordan footwear and apparel, spanning sports performance and lifestyle. The first floor is dedicated to runners, featuring road, race, and trail shoes, alongside the debut of the Vomero Plus in Harajuku-exclusive colors. This floor also introduces Japan’s first installation of the NSRL Form system, developed from Nike Sports Research Lab studies. Using motion analysis with six cameras, the two-minute treadmill experience provides personalized training advice and footwear recommendations—available free to Nike Members by reservation.

Additional services include regular Nike Run Sessions, the TRY IT ON program for testing products, and Nike By You customization. Exclusive to Harajuku, illustrations by artist Yu Suda and limited logo patches can be incorporated into apparel, footwear, and accessories. Commemorative laces and dubraes will also be released for the reopening.

The store design incorporates sustainable materials throughout, from fixtures and seating to architectural walls. The first-floor hub features a new Harajuku store logo crafted from local zelkova wood, while elevator areas showcase swoosh motifs created with traditional Japanese kumiko woodwork.

Located at Harajuku Quest, the three-level, 1,860-square-meter store is organized by sport and lifestyle categories:

1st Floor: Men’s & Women’s running, NSRL Form, Nike By You

2nd Floor: Women’s lifestyle, training, basketball, and kids

3rd Floor: Men’s lifestyle, training, basketball, and Jordan Brand

Nike Harajuku reopens as a flagship for innovation, performance, and style, inviting every athlete to explore its expanded services and exclusive offerings.