UGG and Ambush Unveil Fall/Winter 2025 Collaboration, A Love Letter to Shibuya

UGG and Ambush present their second collaboration for Fall/Winter 2025, reimagining classic silhouettes with YOON’s vision. Inspired by Shibuya, the collection fuses nostalgia with modern design.

UGG has reunited with Ambush for the second chapter of their collaboration, launching the Fall/Winter 2025 collection on September 12. Conceived by creative director YOON as a “love letter” to Shibuya, the collection features three models across five styles: the UGG Ambush Heel, the UGG Ambush Woven Boot, and the UGG Ambush Boot. The women’s heel is offered in white/red and brown, while the men’s boots arrive in black and chestnut.

 

Blending Tokyo streetwear references with UGG’s signature craftsmanship, the designs combine full-grain leather, sheepskin, and soft nubuck. Each piece balances comfort with bold design, styled for skirts, long dresses, and wide cargo pants.

 

The campaign stars Japanese rapper and singer Yuki Chiba in a short film themed around nostalgia. Shot against the vibrant backdrop of Shibuya, the story captures a bowling tournament where friends face off in UGG Ambush styles, reflecting YOON’s personal memories of the city.

 

As YOON explains: “When I first moved to Shibuya, the boots and shoes I saw every day stayed with me. This collection is my love letter to the city.”

 

Available now at Ambush stores, ambushdesign.com, the UGG Tokyo Flagship Store, and ugg.com/jp. Prices are ¥110,000 (tax included) for the UGG Ambush Heel, ¥57,200 (tax included) for the UGG Ambush Woven Boot, and ¥59,400 (tax included) for the UGG Ambush Boot.

Text: Created with AI
Images: TWIN BRAINS