To coincide with Blackpink’s Japan dates on their world tour, the globally recognized group has unveiled a special collection created in collaboration with Fragment, the design project led by Hiroshi Fujiwara. Rather than functioning solely as tour merchandise, the collection approaches clothing as a natural extension of both Blackpink’s visual world and Fragment’s long-established aesthetic.

The lineup is built around familiar silhouettes, including hoodies, T-shirts, varsity jackets, and accessories. Each piece is treated with restraint, combining subtle graphics and a muted color palette that allows Blackpink’s iconography to sit comfortably within everyday wardrobes. The balance between visibility and understatement reflects Fragment’s consistent approach to collaboration, where recognizability never overwhelms wearability.

Designed as unisex pieces, the collection emphasizes versatility and ease, making it adaptable beyond the context of live performances. It represents a meeting point between global pop culture and Japanese streetwear, shaped by Fragment’s experience operating across both music and fashion worlds.

The Blackpink x Fragment collection launches on January 8, 2026, and will be available through selected online channels, pop-up locations, and at live venues during the Japan tour. Availability may vary by location, with certain items offered exclusively through specific retail formats.