Louis Vuitton has appointed professional skateboarder Yuto Horigome as a new ambassador, adding a figure from the world of street sports to its expanding cultural landscape. Horigome is widely recognized as one of the leading skateboarders of his generation, having secured gold medals at the Tokyo 2020 and Paris 2024 Olympic Games and establishing a presence on the global competitive stage through his technical precision and distinctive style.

The relationship between Horigome and Louis Vuitton has developed over several years. He has appeared at the maison’s menswear shows in Paris, including Pharrell Williams’ presentations for the fall winter 2024 and fall winter 2025 seasons, where his presence signaled a growing overlap between skate culture and luxury fashion. Beyond competition, Horigome’s influence has extended into fashion, positioning him as a figure whose identity moves naturally between performance and personal style.

Commenting on the appointment, Horigome described Louis Vuitton as a brand he has long admired and expressed his intention to communicate its appeal to a wider audience through skateboarding and his own form of expression. As an ambassador, he is expected to engage with a broad range of categories, including leather goods, fashion, and fine jewelry, bringing a contemporary perspective rooted in movement and craft.

By welcoming Horigome, Louis Vuitton continues to align itself with individuals whose practice extends beyond traditional boundaries, reinforcing its interest in cultural figures who shape how style is lived and understood today.