Tokyo-based contemporary brand Basicks will open its first-ever flagship store in Omotesando on July 19, 2025. Known for its stripped-down aesthetic and precise forms, the unisex label has cultivated a following among discerning global fashion consumers since launching online. Now, the brand invites visitors to step into a physical space that brings its values to life through architecture, materiality, and sensory experience.

The store has been designed as a site of “quiet radicalism,” where fashion, art, and thought intersect. Its immersive layout integrates exclusive product drops, artist collaborations, and installation-style displays—turning every visit into an opportunity for discovery and dialogue.

This new retail space also serves as a key hub in Basicks’ OMO (Online Merges with Offline) strategy. The store offers personalized experiences that blur digital and physical, while enabling real-time feedback that fuels ongoing product innovation and customer service.

Exclusive items available in-store include a matching hoodie and sweatpant set, summer-weight polos and polo dresses, a special-wash edition of the brand’s popular double-knee pants, and a collaborative tee pack with Fruits of the Loom.

Located in Tokyo’s globally influential Omotesando district, the flagship aims to transcend the idea of a “store” and instead operate as a cultural platform—broadcasting the brand’s vision to the world.

Store Information:

Basicks

Yamaoka Bldg. B1F, 6-3-7 Jingumae, Shibuya-ku, Tokyo 150-0001

Hours: 10:30–20:00

Email: info@basicks.jp