Beams Plus rolls out its Fall/Winter 2025 collection on Friday, August 29, across Beams Plus stores and the Beams online store. The lineup stays anchored to American uniform archetypes—outdoor, sport, workwear, military, Ivy and preppy—while pushing forward with in‑house fabric development and a meticulous focus on processing. The season’s watchwords are “clean and processed” and “the aesthetics of mass production,” paired with a brighter take on the color language of 1950s to early‑’60s America.

At the heart of the proposal is a philosophy of transformation through wear—pieces that reveal new character the more you use them. A flight‑jacket‑based blouson embodies this idea: the changing hand and surface of the fabric over time are rendered through jacquard, turning patina into a design language. A peacoat arrives with a gently faded look achieved by printing and washing; by applying techniques usually reserved for natural fibers to synthetics, the brand courts a deliberate sense of dissonance.

That material play extends to jackets and trousers that appear splattered with paint. After production, each piece is washed to partially lift a white pigment‑foil print—an industrially scalable method that keeps the “processed” story honest to its theme. Taken together, the clothes balance timeless basics with small surprises that you discover in the hand, advancing the brand’s new challenge under the banner of mass‑production aesthetics.

Ahead of the release, a 36‑look presentation went live on Friday, August 22 at 11:00 (JST) on the brand’s website, offering a clear read on the season’s silhouettes, color, and texture. Availability begins August 29 at Beams Plus doors and the Beams online store.