Gucci has officially announced the appointment of Cocona, a member of the artist group XG, as the newest brand ambassador for the house. Known internationally for overwhelming stage presence, exceptional expressive power, and a singular personal style, Cocona is expected to bring a fresh energy to Gucci’s continuous journey of evolution. In this new role as a brand ambassador, Cocona will represent the house across various global events and creative initiatives.
The appointment marks a significant synergy between the storied Italian house and the modern artistic vision embodied by Cocona. Reflecting on this new position, Cocona expressed deep honor in joining a brand that evolves with the times while respecting its rich tradition and history. Cocona further stated a commitment to working alongside Gucci to deliver its vision to the world in new and meaningful ways.
Images: Gucci
