NOTHINGNESS launches a new merch capsule featuring two T-shirt styles and a cap. The black tee showcases a hand-drawn logo by Japanese artist Madsaki, bringing his signature irreverence to the minimalist piece.
The white tee features a chest logo designed by Tokyo-based creative studio mo’design inc., and a bold message on the back:
“Of all your efforts, and all your hyped collabs, and all your exclusive drops turning into dust, NOTHINGNESS.”
The statement cuts through streetwear’s obsession with hype, offering a sharp critique wrapped in clean design. The accompanying cap matches the aesthetic of the white tee, with the phrase “FAR EASTERN RESEARCH” embroidered on the back. Each item is finished with custom red woven tags and presents a distinct visual identity rooted in the NOTHINGNESS ethos.
“Of all your efforts, and all your hyped collabs, and all your exclusive drops turning into dust, NOTHINGNESS.”
The statement cuts through streetwear’s obsession with hype, offering a sharp critique wrapped in clean design. The accompanying cap matches the aesthetic of the white tee, with the phrase “FAR EASTERN RESEARCH” embroidered on the back. Each item is finished with custom red woven tags and presents a distinct visual identity rooted in the NOTHINGNESS ethos.
Photography: Genya
