Korean fashion label Adererror has opened its first-ever flagship store in Japan, bringing “Adererror Tokyo Space” to Omotesando. Expanding on the brand’s signature “Continuum” concept, the store is more than a place to shop—it’s an immersive environment where objects, art, and symbolism come together to tell a cyclical story.

The design follows a narrative that moves from seed to lifeform, and back to seed again. Visitors are greeted by a monumental seed sculpture and a kinetic art installation inspired by sprouting shoots. Throughout the space, pieces created in collaboration with nine artists add layers of meaning, while playful “Easter eggs” invite closer exploration—including charming snail motifs tucked into unexpected corners.

The result is a space that functions as both an artwork and a physical embodiment of Adererror’s universe. “Adererror Tokyo Space” houses the brand’s full lineup of apparel, footwear, and accessories, alongside Tokyo-exclusive pieces, offering a multi-sensory experience that extends the brand’s world beyond Seoul.