For Spring/Summer 2026, Puma and Masu join forces to present a collection that weaves together sports heritage and the brand’s lyrical design language. The collaboration revisits three iconic Puma models—the H-Street, T7, and Grip Bag—transforming them through Masu’s distinctive lens.

The H-Street “Boys Note” reimagines the late-1990s running spike, later adapted as a lifestyle shoe in 2003. Masu overlays handwritten notes and messages across smooth leather uppers, evoking the echoes of stadium cheers. A gold medal–inspired charm adds a playful contrast to the restrained off-white and black palette, while the shoebox itself becomes a vessel for memory and inheritance.

The T7 “Hope Ever” T-shirt builds on Puma’s iconic 1968 track jacket. Rendered in sturdy jersey, the piece features shifting gradient stripes—symbolizing both bandages and resilience—paired with bold graffiti-like numbers across the front and back. Puma’s cat logo and Masu’s angel emblem sit side by side, celebrating strength and renewal.

Finally, the Grip Bag “Boys Note” revives a design first introduced in the 1950s and popularized in the 1970s. Made in eco-leather, it carries childlike angel doodles, embroidered words, and Puma’s emblem as a timeless signature, offering a nostalgic yet forward-looking companion for new stories in motion.