Inside A.Presse’s Installation & Pop-Up at Dover Street Market Paris

A.Presse arrives in the French capital for Paris Fashion Week, hosting a multi-space retail experience alongside an evening musical launch event.

A.Presse has officially announced an arrival at Dover Street Market Paris, timed to coincide with the Paris Fashion Week schedule. The brand takes over dedicated areas within the retail destination to host a temporary pop-up store alongside a specialized design installation. The multi-space project begins with an evening launch event at the store’s Rose Bakery space, featuring music curated by The High Steppers.

 

The physical presentation is structurally divided into two separate conceptual spaces within the building. The exclusive launch pop-up occupies Dover Street Market Paris Event Space B1, operating in accordance with standard store opening hours. Concurrently, a special installation is on display in Event Space B2, centered on a box-like traditional Japanese tea room constructed within a darkened environment. Inside this tatami-matted structure, the brand officially unveiled its specially photographed seasonal lookbook printed across minimal black publications. These combined retail and installation spaces offer visitors a comprehensive look into the brand’s ongoing seasonal narrative.

 

A.Presse has officially announced an arrival at Dover Street Market Paris, timed to coincide with the Paris Fashion Week schedule. The brand takes over dedicated areas within the retail destination to host a temporary pop-up store alongside a specialized design installation. The multi-space project begins with an evening launch event at the store’s Rose Bakery space, featuring music curated by The High Steppers.

 

The physical presentation is structurally divided into two separate conceptual spaces within the building. The exclusive launch pop-up occupies Dover Street Market Paris Event Space B1, operating in accordance with standard store opening hours. Concurrently, a special installation is on display in Event Space B2, centered on a box-like traditional Japanese tea room constructed within a darkened environment. Inside this tatami-matted structure, the brand officially unveiled its specially photographed seasonal lookbook printed across minimal black publications. These combined retail and installation spaces offer visitors a comprehensive look into the brand’s ongoing seasonal narrative.

Text: Created with AI
Photography: Nothingness