To mark the release of Louis Vuitton’s Fall/Winter 2025 men’s collection, Pharrell Williams—creative director for menswear—and longtime friend and collaborator Nigo paid a special visit to the Louis Vuitton Shibuya Men’s Store. The space was adorned with custom decorations reflecting the collection’s distinctive themes, including the debut of the new LV Buttersoft Sneakers.

Originally unveiled at the Paris Men’s Fashion Week in January 2025, the FW25 collection embodies the deep creative connection between Pharrell and Nigo. Drawing on Japanese aesthetics and craftsmanship—an homage to Nigo’s roots—the collection merges Eastern sensibilities with Pharrell’s modern take on dandyism. A behind-the-scenes video offering a glimpse into their collaborative process is now available on Louis Vuitton’s YouTube channel.

The Louis Vuitton Shibuya Men’s Store is located at Miyashita Park in Tokyo, where the collection and special installations are currently on display.