Launched in 2019, Sequel remains a brand defined by intentional quiet, maintaining a minimal media presence and refusing to explain itself. Even when gathering all information available online, only a few facts surface: it is a project led by Yasunari Miyazaki, with involvement from Hiroshi Fujiwara. Its Instagram captions contain nothing beyond the season and release date. In an age dominated by information overload, Sequel stands out as a rare label that cultivates an atmosphere of deliberate silence.
When asked about the origins of Sequel, Miyazaki explains that the idea emerged as God Selection XXX—founded during his student years—grew into a widely recognized label and he began searching for his next step. He consulted Fujiwara, a long-time friend, who advised, “Why not simply continue your own story?” True to its name, Sequel functions as a continuation of XXX for Miyazaki, while also extending the Urahara culture that shaped his earliest experiences with fashion. This feature highlights key items from the Sequel archive alongside the latest WEEKEND-exclusive products. From the original MA-1 that marked the brand’s beginnings to the early denim jacket still worn by Fujiwara today, the lineup showcases rare pieces that have become increasingly difficult to encounter. Although both brands share a foundation in basic, real-clothes silhouettes, Sequel diverges through its distinctly minimal finish. Iconic pieces include the aforementioned MA-1 bomber from the brand’s earliest stage, the varsity jacket, the cult-favorite jeans produced with Fragment, flannel shirts designed with subtle detail work, and chino trousers frequently worn by Fujiwara. Together, these items reinterpret the Urahara wardrobe for the present day.
WEEKEND, the store opened in 2022, serves as an homage to the golden era of Urahara. While Sequel itself now follows a traditional fashion-calendar cycle—spring/summer and fall/winter—WEEKEND operates purely on instinct, releasing whatever the team feels compelled to create and wear in the moment. It is a space where their creativity can be experienced in real time. Embracing a theme of “doing the opposite,” the shop adopts a deliberately contrarian style: it opens only on weekends (and stays closed on national holidays, which are not treated as operating days), is run by a small, women-led team despite Sequel being a menswear brand, provides no fitting room, and uses cashless payment even though the brand is rooted in Urahara culture, and maintains no online store. Miyazaki described WEEKEND in another interview: “When I run the shop, I hope people can feel even a little of the excitement and anticipation I felt when I discovered clothing stores as a middle schooler. Experiences you can only have in a physical shop stay in your memory, and while everything else becomes standardized, I want our shop to offer something that feels different from other stores and brands.”
Although Sequel has long avoided drawing attention to itself, the brand has recently begun to reclaim the threads of its silence. In 2025, it released its first lookbook—styled by Tsuyoshi Noguchi—marking a notable shift, and both Miyazaki and Fujiwara have gradually begun speaking more openly about Sequel and WEEKEND. In its own understated way, the sequel continues.
