Nike has officially announced a collaborative partnership with global pop icons BTS to introduce an exclusive merchandise collection alongside a specialized customization platform. Timed to coincide with the group’s highly anticipated Bts World Tour ‘Arirang’, the joint project functions as a celebration of the band’s musical evolution, shared history, and structural connection to their international fanbase. The launch explores interactive garment design, providing audiences with an individualized medium to project their creative affinity through classic sportswear silhouettes.

The technical centerpiece of the rollout involves the signature Nike By You customization experience, featuring ten custom design graphics curated explicitly to reference the band’s artistic path. These visuals utilize expressive typographic forms and rhythmic notations that mirror musical bars and beats. Select layouts purposefully incorporate the number seven, paying homage to the collective’s seven-member formation. This interactive activation allows fans to personalize designated base garments, introducing custom embroidered elements for ¥1,500 (tax included), alongside small badges for ¥1,000 (tax included) and large variants for ¥1,200 (tax included).

The ready-to-wear merchandise division features timeless, standalone casual apparel pieces, including a fleece hoodie in birch heather for ¥13,200 (tax included), a white standard tee for ¥8,470 (tax included), and a black women’s standard tee for ¥7,700 (tax included). The interactive customization platform is scheduled to initiate domestically at Nike Harajuku, Nike Shinjuku, Nike Shibuya, and Nike Umeda starting June 1, 2026. Subsequently, the physical tour merchandise will arrive sequentially at the Harajuku, Shinjuku, and Shibuya storefronts on June 12, 2026, aligning with targeted international tour stops across prominent global metropolises.