Gentle Monster has officially introduced its 2026 Veggie Collection, offering a fresh take on modern optical structures. The multi-piece capsule reinterprets the natural morphology and vivid coloration of common vegetables with the brand’s signature low-key wit. Conceived as a series of highly practical folding eyewear, the assortment balances functional, travel-ready utility with structural engineering, resulting in ten distinct silhouettes that challenge traditional aesthetic boundaries.

The design language of the release places organic, flowing curves alongside stark architectural frameworks. The frames mimic natural vegetation lines, while the temples integrate stylized stem structures crafted through an artificial lens. To celebrate the launch, the label commissioned a surreal campaign featuring Karina of K-pop group aespa and actor-singer Yosh. This project marks another high-profile visual alignment for the brand, placing the artists against a bleak, desolate field where the cinematic imagery explores a strange, surreal fixation on raw agriculture.

The overarching theme extends beyond digital campaigns into experimental, multi-sensory retail environments set to debut across six global cities. Drawing inspiration from traditional farming landscapes, the physical spaces center around an oversized, monumental tomato installation. This anchor piece is surrounded by a lively indoor garden populated by “Veggiemon,” a collection of sculptural creature mutations that represent vegetables at varied physical scales. Visitors can also engage with the concept directly through an interactive photo booth engineered to transform guests into digital versions of their favorite mutant characters.