Cult Australian label P.A.M. (Perks and Mini) presented its spring/summer 2026 collection at Paris Men’s Fashion Week, staying true to its spirit of creative freedom and genre-defying design.

Founded in 2000 by Misha Hollenbach and Shauna Toohey, the Melbourne-based brand has long operated as more than just a fashion label—interweaving art, graphic design, music, and outdoor culture into a fluid creative practice.

This season, P.A.M. pushes further into surreal textures and subcultural signifiers. Trompe l’oeil graphics, distorted portraits, layered mesh, and kinetic prints flow across oversized silhouettes and body-conscious cuts alike. Street-cast models and graffiti-scrawled backdrops root the collection in an offbeat urban realism, while florals, camo, and sport references hint at both vulnerability and rebellion.

The name “P.A.M.” stems from the founders’ aliases—Perks from Misha’s graffiti tag and Mini from Shauna’s nickname. Over the years, the label has collaborated with icons like Stüssy, Undercover, Hysteric Glamour, Carhartt, and Converse.

The SS26 lookbook captures the label’s nomadic energy—raw, layered, and always just a little bit otherworldly.